While the Nintendo president admits that the Wii has hit a rough spot, the company denied the possibility of a price cut, pointing to future software like Wii Sports Resort.
by David Radd on Thursday, April 09, 2009
Wii in 'Unhealthy Condition' in Japan, says Iwata
According to ABS-CBN News, Nintendo publicly acknowledged that the company's Wii console had hit a rough patch in the Japanese market. "The Wii is in the most unhealthy condition since it hit the Japanese market," said Nintendo president Satoru Iwata during a press conference. "The current condition in the Japanese market is not the one we want."
Still, Iwata shot down the possibility of dropping the price in the region. "A price cut in a difficult economy cannot really excite the market and drive up sales. As of now I really don't think that a price cut is a good option for us," he said.
It was recently revealed that sales of the PS3 had recently outpaced the Wii in Japan, with 146,948 units sold during the five weeks ending March 29 compared with 99,335 in sales for the Wii, which was an increase of 80 percent for the PS3 and a drop of 63 percent for the Wii.
While the Wii has been popular in Japan, selling over eight million units, Iwata had an answer for the recent drooping interest. "The speed with which people get tired of any new entertainment is faster in Japan than in overseas markets," theorized Iwata.
Iwata said that he hopes that titles like Wii Sports Resort will refresh the console in the Japanese market when it releases in June. The anticipated Wii Sports sequel will launch in July in the U.S.
Do they ratche up the non games to try and gain the attention of non gamers or realize their error and try and make/focus real games again?