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Yotta Game under fire for guerilla Mafia City marketing
San Francisco City Attorney's office looking to press charges for 'acts of sidewalk vandalism'
City Mafia gaming giant Yotta Game has attracted the attention of the authorities, following an unconventional marketing strategy for the latest extension of its hugely successful Mafia City game.
Fake $25,000 bills were stuck to pavements in major cities across the US to promote the Las Vegas expansion, whilst decals of broken glass were left attached to car windscreens – both featured advertisements for the Mafia City website. The San Francisco City Attorney's office is looking into the possibility of prosecution.
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Deputy San Francisco City Attorney Alex Tse published a letter condemning the company's actions, calling the campaign "illegal and actionable", and "documented acts of sidewalk vandalism".
"The City Attorney takes violations such as these very seriously, and intends to pursue every available cause of action aggressively against Yotta Game for these illegal marketing tactics," Tse wrote.
The deputy has asked that Yotta Game "provide the City full information regarding the nature and extent of the marketing campaign affecting the public way in the City, identify all parties other than Yotta Game responsible for this campaign, and provide the City with a proposal to fully resolve the issue."
Visit Mafia City official site to know more about this game. In addition, the Chinese version of the game (黑道風雲) also has been launched.
