A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult Richie Laryea Orlando City Jersey , as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumers mood when they see your ad. So how is any writer supposed to pen a stunning piece of advertising copy -- copy that sizzles and sells? The following tips will jumpstart your creative thinking and help you write a better ad. KNOW THE BASICS All good advertising copy is comprised of the same basic elements. Good advertising copy always: Grabs Attention: Consumers are inundated with ads, so its vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VWs Drivers Wanted campaign) Rafael Ramos Orlando City Jersey , color or layout (Targets new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zolofts depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift; prestige, power or fame. But remember: you must be able to make good on that promise, so dont offer anything unreasonable. Keeps Interest: Grabbing the consumers attention isnt enough; you have to keep that attention for at least a few seconds. This is where your benefits come into play or a product description that sets your offer apart from the others. Generates Action: This is the ultimate point of advertising copy -- it must make the reader react in some way. This doesnt necessarily translate to buying the product immediately or using the service. Your ad could be a positioning tool to enable the reader to think about you in a certain light. Speak to your audience, or the audience youd like to reach Pedro Ribeiro Orlando City Jersey , and youll be surprised how frequently they come to you in the future. KNOW THE MEDIUM