Media buying powerhouse GroupM has adopted a new policy thatprevents its clients' ads from appearing on more than 2000 USwebsites that are alleged to distribute illegally obtainedcontent.

The move is designed to actively oppose online piracy andprotect the intellectual property of content companies. The sitesin question often rely solely on advertising for their revenues, sowhen a buying group the size ofGroupM removes its indirect support they are sure to suffer.GroupM represents $73.5 billion of annual buying power and buys anestimated 32.7 percent of all media space globally, spending anestimated $6bn on digital media every year.

GroupM is formed of a network of media agencies includingMediaCom, Mindshare and MEC whose job it is to plan and buy mediaspace for marketing campaigns for clients including Ford, Unileverand IBM. It also acts on behalf of major content creators such asUniversal Musicand Warner Brosand Paramount movie studios, who may well have applied pressure ontheir agencies to take this stand.

When GroupM now does deals with the online publishers who sellthe advertising space or the ad networks that aggregate theinventory of these media owners, they will have to agree to acontract that prohibits the placement of GroupM clients' ads onsites that contain any illegally distributed content Buy NBA 2K MT, NBA MT Coins, Cheap NBA 2K17 MT Points & NBA 2K17 Mt Online - LOLGA.com.