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The Two Sides of CPA Marketing
The buzz on the internet over the last few years has been CPA (Cost Per Action) marketing and there is good reason for this: it can be very profitable WP Lead Jack Review. It can still be confusing and many don't even stop to consider that there are actually two sides or opportunities in this market.
The first is the most common one chosen and this is the affiliate side. On this side you choose a product and an offer to market and it is much like regular affiliate marketing except that often the action required for you to be paid is different. In standard affiliate marketing you are almost always paid as a percent of sales once a sale is made. This can also be true in some CPA products but in most cases you are paid on actions like leaving an email or trying a free trial. This can be much easier to obtain since obviously the customer is not being required to spend money and you almost never have to give back your commission even if there is a later refund.
It is extremely important that you choose an offer that is attractive and will more than cover your marketing costs but also you must choose a product that is appealing with an effective landing page. I should note at this point that CPA offers can be much more confusing than affiliate offers so make sure you really understand what you are getting in to.
The tools used in CPA marketing are the same tools used in affiliate marketing. Many of these are dominated by the super affiliates which have huge advertising budgets but there is a very profitable niche in the minor traffic generators which are less expensive or even free.
The second side of CPA marketing is the advertiser - the person with the product who has created an offer for the affiliates to market. This side is more difficult to implement but it is also more profitable in the long run if you are successful. This side will typically require more up front capital and more time to get your business going. If you choose this business it is extremely important that you test your offer before you offer it to the CPA networks.
CPA networks are organizations that serve as a middle man between the individual with the product and the affiliates. Many of these networks have excellent training programs and marketing tools but some can be very choosy when it comes to approving affiliates and often even require phone interviews.
If you are interested in this very profitable market and you are a beginner, I recommend trying the affiliate side first by joining a CPA network and using the minor, less expensive traffic drivers in the beginning. You can always start using the more expensive, competitive advertising techniques, and maybe even begin promoting products, later when you have accumulated some capital and market knowledge.
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