Businesses and even any normal user utilize a website URL for advertising, so that people are led to the website. Sometimes, these links or URLs are very long and cannot be used for advertising. Moreover, several social media or instant messaging sites have a limit on the number of characters, thus preventing you from posting a long URL. A simple solution to this problem in to make the URL shorter.

What is URL shortening?

In order to shorten or condense a URL, you need to use a URL shortening tool, which is provided by several websites. The technique of shortening the links is known as URL shortening. In other words, it is technique in which an original link is transformed into a newer link, which is substantially shorter in length. By using this technique, you can make a link shorten, which can helps you in promoting or advertising your website.

Advantages

URL shorteners, or the tools which condense a link, offer a lot of advantages. Some of them include:
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Links are made more manageable:

Due to lengthiness of certain URLs, it is very hard to share them via webpages, email or social media sites. Sharing links become easier when you make a URL shorter.
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Easier tracking and compiling of click data:

It has been revealed that link shorteners play a huge role in providing data which shoes the number of clicks on a link, most clicked link and other such information. Such data is very useful as it reveals where traffic is coming from.
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Shortened links look better:

With shorter link, whatever you are advertising looks less cluttered. This attracts a lot more users than the normal links

Benefits involved with making a link shorten are tremendous. Link shortening tools are offered by a lot of websites, including http://doshort.com/. You should always use a trusted online tool so that your privacy is not compromised.