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Where have all the supermodels gone Still stuggling? Here's another hint: they're three of the world's top 10 models. A dim memory Valentino Clutch On Sale of a Vogue spread or a Victoria's Secret show is probably coming into soft focus now, but other than the 100 per cent fashion obsessed, it's a rare reader who would correctly identify them as Allesandra Ambrosio, Doutzen Kroes and Adriana Lima. Astonishingly, while these women are super successful in the most public of fields they are hardly known to the general public. It's a radical inversion of the situation a decade ago when the year's top covergirls, Cindy Crawford, Naomi Campbell and Claudia Schiffer, were among the most famous women on the planet. Nowadays, the world's most photographed women hardly figure in the public consciousness.

The era of the supermodel may be over but the flagging celebrity of top models hasn't made much of a dent in their incomes. According to professional wealth watcher, Forbes magazine, Angelina Jolie is Hollywood's most powerful celebrity, yet the $US27 million she is estimated to have earned this financial year is almost matched by the earnings of the farlessfamous Gisele Bundchen, who, as the world's bestpaid model, banked $US25 million in the last 12 months. The other nine models in the Forbes top 10 collectively earned over $US60 Valentino Slingbacks million last year and that's in the middle of a financial crisis. Clearly, the catwalk still offers a lucrative career path for the chosen few. So what took the super out of modelling?

The biggest difference between the supermodels of the 90s and today's megamannequins is the level of attention paid to the them personally. Of the world's top 10 models only Kate Moss is true tabloid material. Gisele Bundchen rakes it in, has a famousinAmerica husband and a slew of famous former lovers including Leonardo DiCaprio, but for all that her profile remains relatively low. The almostahouseholdname Heidi Klum is increasingly popular but she's too squeaky clean to attract the kind of media coverage that brings firstname fame in the Lindsay, Paris, Britney mode. As for the rest of the current runway queens, it seems that they are quite content to bank Valentino Rockstud Totes their cheques while keeping well out of the limelight.

But to what extent is the relative anonymity of contemporary models a Valentino Pumps matter of choice, circumstances or design http://www.valentinoshoesa.com  of the fashion industry that is?

Writing in the Observer Valentino Shoes theorises that supermodels fell out of favour because they were too big literally and figuratively. Being stars in their own right, they had brand power and a strong physical presence. Nussbaum ties the trend toward anonymity as being allied with the current vogue for slighter female physiques and correspondingly reduced pay packets. She says most contemporary catwalk models hail from poor countries, are illeducated and come very cheap, so cheap that they sometimes are paid by designers in clothes alone. Without the leverage of a public identity, today's models are essentially interchangeable and unlikely to overshadow the designers or their wares. In Nussbaum's view, this state of affairs suits the industry financially and logistically and so it has spurned the supermodel in favour of generic clotheshorses whose labour is cheap and compliant.

In the main, I suspect she's right but her hypothesis doesn't explain the lack of star power wielded by the models who've already made Valentino Sneakers On Sale it to the top and command hundreds of thousands of dollars per shoot. Nor does it shed much light on the advertising industry's ongoing fixation with the most superlative of models Kate Moss. There's still a lot of space for big names and big money, it's just that the two are less likely to converge these days. More than to the whims of the fashion industry, the death of the supermodel can be attributed to our evolving culture of celebrity.

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