Brazil why people like football? One important reason is: football holidays at the request of FIFA, Brazil passed a General Act of the World Cup, a specific set of "World Cup exclusive holiday" clause. As a rule, where Brazil internationals, from government agencies down to the factory, the national holiday that afternoon;fifa coins host city for the games but also in a World Cup match that day, the city's holiday, Brazil was a public holiday in many countries. According to statistics, Brazil has 9 national holidays each year, holiday of 7 up to employers to decide, for example, businessmen, teachers, civil servants and other professional holiday.
Pay high fees at the same time, Hyundai Motor also gained gold resources, such as during the World Cup, all on a shuttle bus for athletes and referees, will be prominently marked Hyundai's lettering and LOGO. Exclusively for models of modern cars, has also become a special car sponsor for the World Cup of FIFA and many distinguished guests the effect achieved? Data show that in the 2002 Korea-Japan World Cup, a face of Japan audience survey, Hyundai's image recognition from 32% in February of that year, soared to 67% in addition to official cooperation after the end of the World Cup, team sponsor is World Cup mode of commercial sponsorship of a higher specification, apart from upgrading the outside visibility, brand impact and meaning of Ascension is also helpful. According to statistics, the 2014 Brazil World Cup, 23 teams in the 32-team was sponsored 14 automotive brands, breaking the record car sponsorship in the history of the World Cup.