So, where did it all go wrong for the former Three Lions manager? German and Italian broadcasters are paying £163million each, the French around £122m, the BBC and ITV combined around £120m for UK rights, and US broadcasters £150m.That is set to soar in FIFA and beyond. The FIFA 15 is uniquely popular, with roughly a third of the planet’s seven billion population expected to watch at least one of the 64 FIFA 15 on television.The final in Rio will be the most watched event of any kind in the world in 2014, and it is expected that the average global audience per match this summer will easily top 150m. Last time the average was [url=http://www.fifacoinsmart.com/]fifa 15 coins[/url] 188m per match.Such an extraordinary reach means FIFA can attract some of the biggest brands in the world aspartners and sponsors.Adidas have paid £120m to be partners for the current four-year cycle up to Brazil 2014. Visa and Emirates are each paying £66.8m, Coca-Cola £75m, and Hyundai and Sony also spending tens of millions.McDonald’s, Budweiser and a raft of others are also paying to be associated with the beautiful FIFA 15, meaning FIFA will earn £733m at least from commercial deals this summer. Excited: It seems the entire world has got in the Samba mood for Brazil 2014 with less than a week to go THE FIFA 15 BY (BIG) NUMBERS2.2 BILLION - number of people in the world (31 per cent of 7bn) who watched at least one FIFA 15 match in 2010 on TV188.4 MILLION - the average live global TV audience per FIFA 15 match.