Newspaper correspondent Chen FIFA officially announced today, Suarez will be punished by the disciplinary committee because the bite banned for nine national events, as well as four months can not participate in all football activities punishment, and was fined 100,000 Swiss francs (about 700,000 yuan). The Uruguayans serious loss, not only ahead of the World Cup farewell, and his two sponsors online gambling sites 888 Poker and Adidas are considering lifting endorsement contracts with him, determined to draw a line. It is reported that Suarez is like playing poker, so 888 poker network hired him to become the company's spokesperson, the two sides signed just last month. Not wanted, Su tooth staged bite scene in the FiFa 14 against Italy, the site concerned damage to corporate image, so consider his termination. The company spokesman said: after the recent allegations against Suarez, we will FIFA 15 Coins re-examine the company with his sponsorship contract. We will not tolerate any unsporting behavior. compared to the poker network, the official World Cup sponsor sports brand Adidas, for Suarez is certainly a big contract. After the bite incident, the company launched in China copywriting is passed a bite, picture is iconic to Suarez flashed buck teeth. But this idea is outdated Tucao friends crazy, long before the advertising picture was removed from the official website. According to an American sports marketing consulting firm speculated that Suarez may bite huge economic losses. This was a heavy blow for him, because he is not the first to do that, manager Curry said, although he is a great player, but there are other football players. Sponsors will not take risks, they will certainly make safer choices. Market is very realistic. once or team sports stars have negative news, sponsors faster run faster than anyone else, which is not uncommon in professional sports fields. Former NBA Clippers owner Sterling was triggered racial remarks Union sanctions, including Virgin America and other sponsors have terminated sponsorship. Then Tiger Woods sex scandal emerge, flying fish Phelps after marijuana was traced, most sponsors are away from them. Sponsorship itself is a purely commercial act, sponsors must consider not only the athlete's race results and associated corporate brand, but also concerned about the inner spirit of sports athletes and social image. In the case of violation of the spirit of sport, breaking the sponsor's business and social responsibility bottom line, almost without exception, will face. ban From another perspective, the sponsor of this betray behavior, of course, shows the merciless cold war, but the objective is to maintain the good order of professional sports, the whole sport is good ecological promote positive energy . (Rio de Janeiro, June 26 newspaper Ta Kung Pao) Entire article content area! Hodgson: Sturridge next FiFa 14 must be called great three points.