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Joined: 2014-08-04

Sony CEO Kaz Hirai Fut 15 Coins has admitted that PS Vita sales are “on the low end of what we expected”. Speaking to reporters at CES in Las Vegas this week, Hirai claimed that it can take 5-10 years before he can truly judge if a product has been successful or not.

“Long term is what is important,” he said, according to The Wall Street Journal.

He pointed out that similar questions were asked about PS3 adoption early in its lifecycle, and that he now judges the home console to have been successful.

You don’t have to be an analyst to see that Vita is in a tough spot. Having launched in Japan in December 2011 and in North America and Europe in February 2012, worldwide Vita sales stood at 1.8 million units at the end of Sony's financial year which concluded March 31, 2012.

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