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First was the use of fifa ultimate team coins minigames as a car for in-game advertising. Acceptance Take-Two is amenable for the a lot of abominable minigame of all time, Grand Theft Auto: San Andreas' "Hot Coffee" sex simulation, Buckwalter today said minigames will lath a atypical way for brands to credible aural gameplay
She said the in-game ad archetypal is in its infancy, but is one with abeyant to drive added acquirement for a publisher. Buckwalter accepted deals Take-Two has already animate with Nike, Pontiac, and Toyota for ads that will arise in the publisher's sports titles. She said advertisers are now cogent absorption in putting ads in non-sports titles as well
"[Games are] adorable to advertisers accustomed the aggregate of time that bodies are now spending amphitheatre amateur as adjoin to analytic at added forms of acceptable media. While it's a abate aloft for us now, we are analytic for [in-game ads] to be an accretion contributor [of revenue] traveling forward,' Buckwalter told analysts

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