Darryl Still, international publishing director for PC publisher 1C, writes an editorial in response to an MCVUK report ("[URL=http://www.mcvuk.com/news/41746/Retail-threatens-Steam-ban]Retailers blow off Steam[/URL]") where brick and mortar games retailers in the UK said that they might ban games that have support for Steam built into them.

In his editorial for MCV, Still talks about how his company had the foresight to see three years ago that owning the digital rights to the games it publishes was important. At that time 1C decided that it needed to secure the digital rights to all the games it publishes. That decision has been very lucrative for the company.

But the most important take-away from this editorial is that 1C makes more money via digital distribution than it does at traditional retail, and the experience, turn-around time and costs of doing business are much more reasonable. [URL=http://www.gamepolitics.com/2010/11/30/1c-steam-v-retail][B][COLOR=#8e0505]Read More[/COLOR][/B][/URL]

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