If you can't beat, join them... or convince them to join you. That's kind of what Atari is doing with those developer and publishers it thinks are infringing on its copyrights to create socialized game experiences (Facebook, iPhone, etc.). Atari calls it the "GO initiative." The company will reach out to portals and developers that it believes have created clones of its classic IPs and offer an invitation to replace the clones with the real deal.

Speaking to GamesIndustry.biz in an interview published today, Atari project head Thom Kozik said that getting developers on board to improve Atari IP instead of copying it is of paramount importance.

"This initiative is not about going out after the market with a big stick, that's a different situation," Kozik said. "First and foremost we're going to be saying, 'let's bring the friends and folks who love us, and the folks who love these brands, into the fold, and we'll worry about the folks who don't want to play along, no pun intended, we'll worry about them later in a different context'" . [URL=http://www.gamepolitics.com/2010/09/23/atari-wants-infringers-pass-go][B][COLOR=#8e0505]Read More[/COLOR][/B][/URL]

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