[B]Lightspeed Research, a market research company recently revealed details about social gamers and in particular, their addiction to playing social games.[/B]
17 per cent of those who played social games said that they were "addicted" to them with 53 per cent of social gamers playing daily and those between the 55 to 64 age bracket proving more frequent players than those aged 18 to 34.
"Social games are becoming a key aspect in people's lives, with almost one in five people feeling they are addicted. At the same time they are opening up the gaming market to new groups of people, making it a great opportunity for brands to communicate with players through providing an engaging experience and useful and relevant rewards,"said Lightspeed Europe MD Ralph Risk. [URL=http://www.gameculture.com/2010/09/09/17-cent-social-gamers-say-they-are-quotaddictedquot][B][COLOR=#8e0505]Read More[/COLOR][/B][/URL]
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