Could the new face of DRM be [URL=http://www.uvvu.com]UltraViolet[/URL], and what does it mean to the game industry? We're not quite certain but Microsoft and Sony are supporting it. So what is UltraViolet?

According to its creator(s), the Digital Entertainment Content Ecosystem (a cross-industry consortium that includes 60 technology and entertainment companies), UltraViolet uses a cloud-based user management system in connection with a "Digital Rights Locker" to store information about content the user owns. This hypothetically allows the users to access content on multiple platforms - assuming it is compatible in some way.

Users will create a free UltraViolet account through "participating UltraViolet service providers" or through the UltraViolet website. Once it is created, this account will allow consumers to access and manage all of their "UltraViolet entertainment," regardless of where it was purchased.

According to a press release from DECE, "UltraViolet will allow consumers to watch their digital entertainment across multiple platforms, such as connected TVs, PCs, game consoles." [URL=http://www.gamepolitics.com/2010/07/20/ultraviolet-drm-revealed][B][COLOR=#8e0505]Read More[/COLOR][/B][/URL]

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