Codemasters CEO Rod Cousens says that he is not a fan of digital rights management but his ideas on how to fight piracy are just as complicated as any DRM scheme cooked up by publishers like Ubisoft and EA. Cousens suggests that the game industry sell parts of games in a retail box, with the rest of the content unlocked via micro-payments. As he sees it, even if the first part of the game is pirated, those that don't pay for it will never get to enjoy the complete experience.

But one of the problems with such a solution is that it would require a reduced price at retail for products using this feature because it would only be a partial experience. Plus it it is tough to continually monetize games when they aren’t very good in the first place.. Still, at least Cousens is thinking outside the box. Here's what he told [URL=http://www.computerandvideogames.com/article.php?id=255861?cid=OTC-RSS&attr=CVG-General-RSS]C&VG[/URL]: [URL=http://www.gamepolitics.com/2010/07/16/codemasters-ceo-i-don039t-drm][B][COLOR=#8e0505]Read More[/COLOR][/B][/URL]

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