No More Heroes 2 for Wii was released this week in the United Kingdom, giving gamers a new chapter is Suda51's bizarre third-person Wii action game. To celebrate and promote the game's release British fashion label Chateau Roux has opened a real-life shop modeled on No More Heroes 2's virtual clothing outlet: Airport 51 (pictured above).

From today (May 28th) through June 4th 2010, Chateau Roux's independent shop based in Carnaby Street in London will remain taken over by No More Heroes 2: Desperate Struggle and rebranded 'Airport 51', the in-game clothing emporium. A life-size model of Travis Touchdown, the game's central character, will greet shoppers as they enter the store. Naturally the store will feature clothing endorsed by Suda 51.

Chateau Roux is one of the country's leading independent fashion labels. Favoured by artists like The Killers, Example and Biffy Clyro, the firm has a reputation for pushing the boundaries of style - including the "Shotguns in Soho" range of clothes, each peppered by genuine shotgun pellets.

Pretty wild and cool, even to the average Joe who has no idea who Suda 51 is or what No More Heroes is.

[url=http://www.gameculture.com/2010/05/28/extreme-european-marketing-no-more-heroes-2]More...[/url]