Namco Bandai Partners Vice President Olivier Comte has called for a worldwide summit of game companies in order to address the price of games and to explore new business models.

[URL=http://www.mcvuk.com/news/39087/Comte-Games-pricing-must-change]Speaking to MCV[/URL], Comte noted that other types of media have more than one way to procure income; music has physical media sales and live events, while movies are similar, with disc-based offerings in addition to the cinema. Games, meanwhile, “… just have one model, the sale of the product either as a box or a digital download. So we need to think about how we can develop a secondary business model.”

Comte continued:

I am convinced that in the future we must change the price of video games – they’re too expensive for the audience. With the cost of development and the retail margins, £40 (approximately $58.00 U.S.) is a fair price [to us], but for the consumer it is too much. [URL=http://www.gamepolitics.com/2010/05/20/namco-bandai-vp-games-too-expensive][B][COLOR=#8e0505]Read More[/COLOR][/B][/URL]

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