In a bid to drum up metrics on gamers that are comparable to those kept on users of other more traditional media, Nielson Games [URL=http://blog.nielsen.com/nielsenwire/consumer/who-when-and-how-a-closer-look-at-video-game-measurement/]recently conducted a study[/URL] of Xbox 360 owners that play the game 1 vs 100.

Working with Microsoft for the pilot study, the company placed watermarks in Season 2 of the game, which allowed the researcher to retrieve specific audience data over a 13 week period from November 2009 through February 2010. The study utilized two versions of 1 vs 100; the live form of the game and an Extended Play version that allows players to brush up on the game.
[URL=http://www.gamepolitics.com/2010/04/27/nielson-digs-deeper-beefier-metrics-gamers]read more[/URL]

[url=http://www.gamepolitics.com/2010/04/27/nielson-digs-deeper-beefier-metrics-gamers]More...[/url]