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monkeysan's picture
Joined: 2010-01-04

The movie and music industry I can understand. Even the liteary field makes sense. But why would video game companies need agents?

An [URL=http://www.nytimes.com/2010/03/27/technology/27agent.html]interesting article in the NEw York Times[/URL] addresses just that. Apparently, as video game deals get larger and larger, it has become harder for development studios to handle their own negotiations. So in steps an agency to help pave the way and make sure all the i's are dotted and t's crossed in the proper manner.

Some tidbits from the article:

[INDENT]Video game agents come in two distinct varieties. On one side are broad Hollywood agencies that extrapolate their movie and television approach to the pinnacle of the video-game business. United Talent spends most of its time working with prominent game writers like Susan O’Connor (BioShock, Gears of War) and the top echelon of publishers. Ditto Creative Artists, although it is also trying to cultivate a handful of promising young designers.

On the other end of the spectrum are scrappy, under-the-radar companies like Digital Development Management, or D.D.M., that focus solely on video games. Founded in 2006 by Jeff Hilbert, one of the first agents to specialize in the genre, D.D.M. is finding success catering to teams of developers — the movie business equivalent of an independent production company versus one superstar producer.[/INDENT] And this from the development end:

[URL=http://www.gameculture.com/2010/03/29/video-game-companies-agents]read more[/URL]


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