Electronic Arts intends to release premium downloadable content for games prior to the release of boxed titles in an effort to gauge consumer reaction and the market viability of new games.
That's according to Wedbush Morgan's Michael Pachter, who was told the details of a new online initiative by Visceral boss Nick Earl last week. ([URL=http://www.gamesindustry.biz/articles/ea-to-release-paid-dlc-before-boxed-games]MORE[/URL])