While political attack ads are common place, in the U.S. anyway, it’s still a bit out of the norm when publishers take each other in their marketing programs and today we offer two such examples for your perusal.
Remember the [URL=http://www.gamepolitics.com/2009/11/02/more-controversy-modern-warfare-2]ill-received F.A.G.S. video[/URL] designed to tout Modern Warfare 2? It decried grenade-spam in the game and featured Philadelphia Phillies pitcher Cole Hamels. Well, EA [URL=http://www.youtube.com/watch?v=K2Qpui1hYBw]has created a spoof of the F.A.G.S. video[/URL] designed to highlight its new release Battlefield: Bad Company 2. Sponsored by F.R.A.G.S. (Friends [I]Really[/I] Against Grenade Spam), the spot has its own MLB hurler—New York Yankee CC Sabathia—and takes dead aim against MW2.
Sabathia offers that, “In Battlefield: Bad Company 2 grenade spam isn’t going to prove quite as effective as one might find in competing games of this particular genre, not with destructible buildings, adrenaline pumping weapons and more vehicles than you can count.”
[URL=http://www.gamepolitics.com/2010/03/18/videogame-attack-ads]read more[/URL]
[url=http://www.gamepolitics.com/2010/03/18/videogame-attack-ads]More...[/url]