[B]BBC: The founder of a new service that plans to stream on-demand video games over the internet says he feels like he has a big target on his back.[/B]

No wonder, given that Stephen Perlman's vision to revolutionise the way games are distributed and played has been talked up as threatening the future of the console and of retail stores.

OnLive, which was launched in the middle of the Game Developers Conference in San Francisco to much excitement, buzz - and scepticism - aims to provide high quality gaming on low-end machines. ([URL=http://news.bbc.co.uk/2/hi/technology/7969044.stm]MORE[/URL])