From Gameonn.com:

[QUOTE]Rewarding loyal members with discounts and exclusive content is just one small feature of the ECA. Its main focus is on the protection of gamers’ rights, as evidenced in their participation during last year’s Mass Effect sex controversy. A FOX News segment claimed that the game featured graphic sex acts, full nudity, and was being marketed to children and teenagers, none of which was true. Gamers were furious at the inaccuracies featured in the segment. Halpin explained that while the trade associations represent game developers and publishers as a whole, they don’t get involved in situations regarding individual companies. The ECA came to Mass Effect developer BioWare’s defense, demanding that FOX news retract their story.[/QUOTE]

Full interview can be found [URL=http://www.gameonn.com/2009/09/interview-with-eca-president-hal-halpin/]here[/URL].