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Joined: 2008-08-08

Shift Control Shows Age in Game

A Greenwich company has developed an online game that may make it a little easier for Baby-boomer kids who agonize over how to tell their elderly parents that it's time to turn over the car keys. Shift Control Media, commissioned by Boston-based Liberty Mutual, has developed its online "Driver Seat Game," a computer game that allows players of all ages to experience the physical and cognitive limitations that older drivers may experience while operating a motor vehicle.

Hal's comments:
"There is a trend among large companies to use online games to market to an Internet-savvy audience," said Hal Halpin, president of the Entertainment Consumers Association. "The more interactive and engaging the user experience, the more affinity created between the customer -- or potential customer -- and the brand," he said. "When faced with a similar value proposition challenge, like Coke and Pepsi or McDonald's and Burger King, marketers are looking for every edge they can get to win over the consumer."

The complete story can be found here: [url]http://www.connpost.com/ci_12763956[/url]

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