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Game-disc lock tech could save retailers $6 billion - Study

Anyone who has worked in retail knows that theft is a serious problem. This is especially true of high-value items like games and game hardware, which are all too often the subject of heists planned from the outside and inside. Now many entertainment retailers are considering a new kind of security measure for DVD and video game merchandise, after a report today revealed that such devices would allow retailers and publishers to earn several billion dollars each year.

Hal's comment:
"The EMA proposal, regarding putting locks on packaged goods products until activated at the point of sale, is something that has been discussed for quite some time. The publishers would likely be interested if EMA would guarantee that games wouldn't be re-sold through the use of the technology, but probably wouldn't say so overtly for fear of offending retail partners who live in that space. Consumers would likely react poorly as well, due to a marginalization of their rights that would result... unless there was a significant price difference. I'd think that the low-hanging fruit might be the rentailers, who could implement this system and manage inventory more efficiently - provided that they had control in the locking/unlocking process, of course."

The complete story can be found here: [url]http://www.gamespot.com/news/6212504.html?om_act=convert&om_clk=newstop&tag=newstop;title;7[/url]

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