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Jason Andersen Heads Up Newly-Created PR Department for the Non-Profit Organization

WILTON, CT – May 11, 2009 – The Entertainment Consumers Association (ECA), the non-profit membership organization which represents gamers, today announced the hiring of Jason Andersen to fill a newly-created post, as their Director of Public Relations. Andersen will join the Marketing group of the association to oversee the ECA’s new internal Public Relations department. In this capacity, he will act as a spokesperson for the media and direct internal and external communications and messaging for the organization.

“Jason has been a key member of our team since we launched in 2006 and was an important part of the association’s visibility, positioning and success,“ said Heather Ellertson, VP of Marketing for the ECA. “His expertise in publicity, knowledge of the industry and passion for gaming and gamers’ rights make him a perfect fit for the ECA.”

A public relations veteran with over a decade of games industry experience, Andersen has worked for some of the leading interactive entertainment publishing companies including Electronic Arts, SEGA and LucasArts. In those roles, he managed PR strategies and execution for such well-known licensed game franchises as The Lord of the Rings, Need For Speed and Star Wars.

The ECA continues to build strong relationships with a wide variety of mainstream and enthusiast media outlets and contributes editorial content to countless newspapers, magazines, websites, TV programs, Podcasts, newsletters and blogs across North America. Maintaining and growing these relationships is essential for the ECA to clearly communicate its message and to accurately represent the best interests of their members.

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