[QUOTE]PlayStation Europe boss David Reeves is on the verge of extending the long arm of Sony onto the mat and tapping out -- exclusivity is just getting too darned expensive. "I think we have to accept that exclusivity is not a thing of the past, but it is probably with publishers," Reeves told GamesIndustry.biz in a recent interview. Of course, Reeves is only referring to the millions upon millions of cash money papers console manufactures might be expected to fork over to a publisher for exclusivity these days. There is still hope in striking deals with developers that haven't been scooped under a corporate umbrella. (See Quantic Dream, for example.) "[Developers] need a little bit of funding, external development," Reeves explained, "In exchange, it's exclusive -- that works."[/QUOTE]
[url]http://www.joystiq.com/2008/08/26/sony-doubtful-about-future-exclusivity-with-publishers/[/url]
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Gaming is becoming to large for shortsighted proprietary hardware in a antiquated console war format.

They need to design the hardware/software and let vendors build it as they see fit.