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ZippyDSMlee
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Sony drops PS3 price by $100 in United States

9 July 2007 3:27 by Dela
Sony drops PS3 price by $100 in United StatesSony Computer Entertainment America (SCEA) has made a smart move on Monday by dropping the retail price of its PlayStation 3 (PS3) console by $100, to $499, in the United States. The move comes just two days ahead of the E3 games conference in Santa Monica, California. The PS3, which features a 60GB hard disk drive (HDD), has had a very shaky start since last year's launch in North America, marred by poor sales performance and production problems.

The price drop puts the PS3 price just $20 ahead of Microsoft's most expensive Xbox 360 model (Elite). "Our initial expectation is that sales should double at a minimum," Jack Tretton, chief executive of Sony Computer Entertainment America, said in an interview. "We've gotten our production issues behind us on the PlayStation 3, reaching a position to pass on the savings to consumers, and our attitude is the sooner the better."

Wedbush Morgan analyst Michael Pachter does not believe the price drop will double hardware sales, but could instead reach increases of about 50%, to 120,000 units per month. While a great improvement, it would still look bad in comparison to the sales performance of Nintendo's Wii console, which still only costs half the price of the PlayStation 3.

"The greater significance is that Sony is signaling to the market that we're coming down the cost curve pretty fast in making this thing. It's a pretty consumer-friendly move," Pachter said. Rumors are now surfacing that Microsoft will quickly respond during E3 to the PS3 price cut, by making the first official cuts to the price of Xbox 360 units.

Sony is also preparing to introduce an 80GB version of the PS3 which includes a copy of Motorstorm, a million-selling off-road racing game. That model will cost customers $600. Sony also hopes to try appeal to customers who have considered an Xbox 360 as their best option. Microsoft recently set aside $1 billion to repair early Xbox 360 units that have a very high failure rate.

No price drops have been announced by Sony for either Europe or Australia, showing that the company is targeting the most important market in the business now that it can afford to / has to.

[url]http://www.afterdawn.com/news/archive/10326.cfm[/url]
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So its 100 less in the states big whoop,a global strategy will only get them out of the hole they are in,they need to set the world wide price point to no more than 700USD and deal with the poo they have been pushing on consumers.

The reason why teh PSP has failed,bad games high price and lack of UDM movies that should be 9.99 a pop and adding to all new sony DVDs and raise the cost of the DVDs to 1$ you can't pull a brand out of thin air and make it popular..

My point is they have managed to run the PS brand into the ground,the price is ridiculous add to it the complacated nature of the PS3 architecture and more devs will go to the WII just because its easy to code for like the PSX/PS2 was, and that is where the PSX/PS2 got most of tis game from the 3rd partys, sony needs to drop the PS3 to 400 in the US and japan and get ready for another 2 billion loss as they rebuild the brand and fight dirty (lower prices) in order to make the system look better to the populace,without people waiting it not many devs will want to dev for it,while the PS3 is in better shape than the Saturn was its still on life support.....

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Ah modern gaming its like modern film only the watering down of fiction and characters is replaced with shallow and watered down mechanics, gimmicks and shiny-er "people".
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Incoherence is my friend and grammar my bane, which is the fulcrum of suffering I place upon others!:ZippyDSMlee
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