Comic: In-Game Advertising

[Jabrwock]

http://www.penny-arcade.com/comic/2006/10/20

How in-game ads would reflect your websurfing habits thanks to BF2142's spyware. :eek:

[KN]

Yeah.. I'd just get err... you know.. Subway ads... *shifty*

[Silver_Derstin]

If I pay for a game, I'd rather not have it come with A) unrealistic ads in it and B) spyware.

My 2 cents.

[Boffo97]

I liked Solid Sharkey's diary of Matrix Online, and how he noted in there that he got a mission to tear down Morpheus' propaganda posters, but the in-game advertising posters were of course completely untouchable.

[Kharne]

I liked Solid Sharkey's diary of Matrix Online, and how he noted in there that he got a mission to tear down Morpheus' propaganda posters, but the in-game advertising posters were of course completely untouchable.

So, it's the Matrix but I can't fight the machine? That's just wonderfully ironic.

[BetaSword]

Oh gosh, the Matrix ads... I remember how, for the longest time, all these big signs said "Ad space for rent". Sure, there were a few real ads, for various Warner Bros. movies and things that were coming out around that time, like Batman Begins. But nothing to intrusive. And of course, there's the fake ads for Slumberill and Tastee Wheat.

And then Sony got involved. And now, there's ads for other things. Frickin Dell XPS ads all over the place. Kinda weird, since I seem to recall there having been Alienware ads at one point... Thought their advertising campaign really hasn't done much...

But yeah. Anyways. Advertising = bad.

[kurisu7885]

Reminds me of when I was playign the free trial of Planetside. In the bases near the spawning chambers you'd see moniters rolling ads for a movie with audio. Wasn't too intrusive as it was in just one place, then we had player constantly saying "It's called drift" as if it was cool to say. the ads by the way were for The Fast and the Furious: Tokyo Drift. That was a case where the ad got intrusive in a different way.

[KN]

HEAD ON *etcetera etcetera*

[Darth_Toxic]

What was that recent racing game where there was a McDonald's or 7-11 or something onscreen at practically all times because there were so goddamn many of them on every street?

[ZippyDSMlee]

.............they cant do anything subtle anymore can they?
Ads on drink bottels/cans vending machines, here and there placing it by using the fiction of the game...but no they would rather be boycotted and loathed by going overboard and forcing ads down your throat on a 50$ game and by forcing news programs and you tube to remove/blus their ads/logos....its a sad sad sad world...

[Darth_Toxic]

Not all in-game advertising is bad. I liked how in Oddworld: Munch's Oddyssey, there were Sobe machines inexplicably just sitting out in the middle of the wilderness. It was funny.

[ZippyDSMlee]

Not all in-game advertising is bad. I liked how in Oddworld: Munch's Oddyssey, there were Sobe machines inexplicably just sitting out in the middle of the wilderness. It was funny.

true true like using skill/bosch/Craftsmen chainsaws and other power tools in a a game :3

[Picho]

Well as a wannabe game developer, I see a place for ads in games…



For products that are in game. For instance, TV ads for a hand grenade, now with 30% more fragmentation! (does more damage then some other grenades) Like wise, I would love to get some people from like Toyota dodge ford whatever else, to design spaceships and other things in the game. And in the end, if we allow it in game, they can advertise the in game product, and their website. But they wouldn’t be able to advertise a 2002 car. (unless the game was taking place in 2002. even then they couldn’t advertise the real thing)

Though I’m not too sure on how keen they will be on it though, since it would take them to do a bit more work..

In the end, I’m hoping to do something similar to cowboy bebop and outlaw star’s world were there is about a billion ads as you fly into high end port cities, then nothing in the outer regions. Even giving out jobs to tow the billboards, like in the outlaw star episode.. I forget which number.

[Ack]

Nah, we're not saying that in-game advertisement is bad, especially if it fits the setting. But overdoing it is bad. A McDonald's every third street is unrealistic. So are constant Dell ads in the Matrix. Of course, then again, in the second Matrix movie I got sick of ads for PowerAid flashing by constantly...game developers and movie makers need to work on product placement.

And the Planetside thing was just humorous...my friends and I made fun of that movie so much. It's created some memorable quotes and fights in various FPSs.

[ZippyDSMlee]

AS it is right now its a bad idea because they will go overboard and dont wish to create fuo new products to advertise in games.

it can work,but THEY will have to work at it and they have trouble working on game quality...