Coke offended by Jesus drinking... Coke

[Jabrwock]

http://www.cbc.ca/arts/film/story/2007/04/04/movie-jesus-soda.html

Seven Kilometres from Jerusalem tells the story of an Italian ad executive who, suffering from a mid-life crisis, decides to take a trip to Jerusalem.

While driving through the desert to the city, he picks up a hitchhiker: Jesus, who is wandering through the Middle East as a preacher.

During the trip, the man offers Jesus a Coke, which he proceeds to consume with relish.

"My God, what a testimonial!" the ad exec character reportedly blurts out.

According to the director, the Pope did not find the Coke scene offensive and even sent him a letter saying he hoped the movie would "increase love for Jesus."

However, a spokeswoman for the international soft drink giant has said the company is "not interested in this kind of product placement" and has threatened legal action if Malaponti does not cut the offending scene from his film.

"We don't think it's appropriate to use the subject of this film to create publicity for our brands," the company said in a statement.

At least he wasn't drinking it naked. ;)

[Demontestament]

http://www.cbc.ca/arts/film/story/2007/04/04/movie-jesus-soda.html

Seven Kilometres from Jerusalem tells the story of an Italian ad executive who, suffering from a mid-life crisis, decides to take a trip to Jerusalem.

While driving through the desert to the city, he picks up a hitchhiker: Jesus, who is wandering through the Middle East as a preacher.

During the trip, the man offers Jesus a Coke, which he proceeds to consume with relish.

"My God, what a testimonial!" the ad exec character reportedly blurts out.

According to the director, the Pope did not find the Coke scene offensive and even sent him a letter saying he hoped the movie would "increase love for Jesus."

However, a spokeswoman for the international soft drink giant has said the company is "not interested in this kind of product placement" and has threatened legal action if Malaponti does not cut the offending scene from his film.

"We don't think it's appropriate to use the subject of this film to create publicity for our brands," the company said in a statement.

At least he wasn't drinking it naked. ;)

Psh, we all know Jesus was a Pepsi man :P.

[ZippyDSMlee]

so you are saying you cant drink the product without signing something? 0_o

[Jabrwock]

so you are saying you cant drink the product without signing something? 0_o
Well, if someone does a product placement that you don't like, you do have the right to ask them to not do it, to protect your product from being negatively associated. It's like blurring out products in a trashy reality tv show.

It's just... negatively associated with Jesus? /boggle

[ZippyDSMlee]

Well, if someone does a product placement that you don't like, you do have the right to ask them to not do it, to protect your product from being negatively associated. It's like blurring out products in a trashy reality tv show.

It's just... negatively associated with Jesus? /boggle

they dont want to offend, most likely OTT PCness.

[Anjin-San]

I call BS. Jesus is a man of extremes, therefor he drinks Mountain Dew.

[ZippyDSMlee]

I call BS. Jesus is a man of extremes, therefor he drinks VAULT.

FIXED
He talks like a preacher and kicks like a god :X

[Ministeve]

Psh, we all know Jesus was a Pepsi man :P.

If I were Christian, I'd be offended.

[Pelor]

According to the director, the Pope did not find the Coke scene offensive and even sent him a letter saying he hoped the movie would "increase love for Jesus."

However, a spokeswoman for the international soft drink giant has said the company is "not interested in this kind of product placement" and has threatened legal action if Malaponti does not cut the offending scene from his film.
Holy crap! Did I just fall into a bizarro universe?!

[Demontestament]

I call BS. Jesus is a man of extremes, therefor he drinks Mountain Dew.

Chuck Norris has already taken that drink for himself. And he doesn't like to share.

[Ace_ofspade]

I call BS. Jesus is a man of extremes, therefor he drinks Mountain Dew.

PEE. SHAW. Jesus drank Bawls.

[ZippyDSMlee]

Holy crap! Did I just fall into a bizarro universe?!

nope its not the chruch bitching and suing this time.

[Pelor]

nope its not the chruch bitching and suing this time.

Yeah, that's what would make it bizarro. The church is not upset about Jesus making a product placement, but the company is upset.


Apparently Jesus isn't good enough for Coke, and Santa is. There's a definate pro-santa agenda going on here.